You probably aren’t itching to do it again anytime soon. If you’ve signed up for cable, you know it can be an annoying experience getting everything working initially. The company is happy to make less profit off of you the first few months because they’re counting on you being a customer for many years. These are the rates you see when you get advertisements in the mail or try to look up prices on their website. New Customer RatesĬompanies advertise low “promotional” or “new customer” rates to get you in the door. If you did that, you’d have been in for an unhappy surprise: that price was not an error, your provider raised your price on purpose. You might have even called in to see if they’d fix the obvious error. You may have thought it was some sort of mistake, a billing error that made your price go up 40% overnight. After a year, I bet you noticed that low price wasn’t so low anymore. When you first signed up with your provider, you were likely given a low (or at least reasonable) price for your services.
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